Kyle Rekemeyer
Updated 10:49 AM CDT, Thu June 5, 2025
Published Under: Recognition VGM News
Continuing our features of the 2025 HME Woman Of The Year finalists, VGM is excited to introduce you to Robin Menchen, CEO of Rotech Healthcare.
Emerging Leader
Robin began with Rotech over 30 years ago, where she first started as Compliance Officer. Through the years, Robin continually moved up, holding pivotal roles in Rotech, including Chief Administrative Officer and Chief Operations Officer. In 2024, Robin became the first female CEO and President of Rotech—an incredible milestone for her career and for Rotech.
“Transitioning from a leadership role in compliance to the operations and sales side of the organization would’ve been a challenge for most,” said Joni Moss, CAO of Rotech Healthcare. “However, Robin was able to make this transition with ease, bringing her strong integrity and drive for excellence to quality care and growth.”
Under Robin’s leadership, Rotech switched strategies, using Robin’s knowledge of compliance to develop a cross-functional culture at Rotech—driving a mantra of “What CAN we do?” company-wide. This led to different teams coming together to discuss the possibilities within Rotech, leading to massive accomplishments.
Visions For Success
For Robin, she always had a clear vision for Rotech: Find the most cost-effective way to provide quality care for patients and referral sources and defy the status quo. Robin has never shied away from exploring alternate solutions, challenging assumptions, considering new perspectives, and engaging in strategies that drive innovation.
Robin’s outlook for taking Rotech to new heights and challenging the norms has proven successful throughout her tenure. She has numerous accomplishments throughout her career, including effectively navigating CPAP recalls during the COVID-19 pandemic.
Robin also puts herself out there to represent Rotech and the industry. She maintains close relationships with external agencies and regulatory bodies, and is closely involved in industry trade organizations and lobbying efforts.
“Robin’s energy, work ethic, and management style, coupled with hands-on engagement with her team, make her a dynamic leader and true visionary in the industry,” said Moss. “Her remarkable contributions make a perfect candidate for the prestigious HME Woman Of The Year award.”
Who Will Be The Next HME Woman Of The Year?
The 2025 HME Woman Of The Year will be announced on Tuesday, June 10, during the Heartland Conference in Waterloo, Iowa.
Stay tuned to our blog to learn more about each our HME Woman Of The Year finalists or visit vgmgroup.com/womanoftheyear.
And be sure to read about our previously featured finalists:
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