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NewsVGM Supports My Waterloo Days to Bring the Community Together

VGM Group is excited to announce its exclusive sponsorship of the Lincoln Park Stage during My Waterloo Days, June 8-11, 2023, with a donation of $15,000. Christa Miehe, president of corporate communications, and Sara Laures, chief people officer, at VGM Group, presented the check to Tavis Hall, executive director of Experience Waterloo, on Monday, May 15.  

My Waterloo Days will take place in downtown Waterloo at Lincoln Park and Anton’s Garden. It is a free community event celebrating the best of Waterloo. For more than 40 years, residents and visitors have gathered to celebrate, showcase, and enjoy all that the city has to offer. Events include the iconic My Waterloo Days Parade, concerts, kids’ events, and food vendors, among other entertainment options. 

“We are thrilled to offer support for My Waterloo Days, an event that aligns perfectly with VGM Group’s core values,” Miehe said. “VGM Group is committed to making a difference in the communities we call home, and we encourage our employee owners to find the fun in their day. My Waterloo Days combines these values into one event. And we are honored to do our part to help bring the community together for a well-deserved celebration.”  

VGM’s donation supports the concerts that will take place on the stage at Lincoln Park on Friday, June 9, and Saturday, June 10. The headlining artists for the event will be Ginuwine, Ying Yang Twins, and Blessid Union of Souls.  

“We are grateful for our continued partnership with VGM Group,” Hall said. “My Waterloo Days is free and open to all attendees so everyone has a chance to celebrate everything our community has to offer. We couldn’t do it without the area businesses and community members. And we are thankful for VGM Group’s help in furthering the Experience Waterloo mission to enhance and promote the Waterloo experience.” 

To find the full lineup of free events and learn more about My Waterloo Days, visit


About VGM Group, Inc.  

Headquartered in Waterloo, Iowa, VGM is a 100% employee-owned company providing business and professional services to thousands of business customers across North America. Services include group purchasing, commercial insurance, management of healthcare services and networks in post-acute cases, healthcare distribution direct to patient homes, specialty consulting, online education, digital, print, and traditional marketing, and more. VGM employs more than 1,500 people across 37 states and Canada. Approximately 600 people work in the Waterloo offices and the remainder work in one of VGM’s eight offices outside of Waterloo or work from home. VGM has been named the Top Workplace in Iowa on multiple occasions and is proud of its role in the communities in which it serves. For more information visit